Shake Up Your Beverage Menu

B everage variety is more important than ever. Tailoring your beverage menu to your customers’ taste can be the key to driving more purchases and raising customer satisfaction as well as check averages. New ideas and innovative recipes are going to keep things fresh and keep customers coming back for more. One of the keys to successfully updating your beverage menu is to give customers things they can’t get elsewhere. From bottled beverages that aren’t widely available in retail to flavor suggestions in combos, these help your offerings showcase how much value it has and creates easier purchase decisions for customers. This will help attract customers who are accustomed to consuming away-from-home meals. Spicy flavors and mocktails/low alcohol drinks are also on the rise with beverages like Jalapeño vodka and jalapeño tequila up +71.5% and +22.8% respectively.1 As far as what types of flavors are popular, newly innovative flavors that showcase florals, herbs and toppings for coffee and tea are on the rise. Products like Pepsi® Mango allow you to offer a familiar favorite with a fruity twist and coffee as well as energy drinks both present a valuable growth area and opportunity in today’s market.